3.7 Infographic Example: New York Public Library

The New York Public Library’s (NYPL) 2012 annual report infographic is an excellent example of using select information to build a compelling narrative for its audience. Two crucial pieces of data (18 million total library visits in 2012 and an increase in total visits of 12 percent from 2008) are featured prominently to tell the story of an organization serving more people than ever in recent history.

 

The New York Public Library’s 2012 annual report infographic, created by Richert Schnorr

NYPL emphasizes the two key pieces of data (18 million and 12%) by making them larger than the rest of the text and placing them near the top of the infographic. The additional data at the bottom of the graphic, including the increase in visitors over time and the distribution of visitors among different locations, provides added context to support the two main data points.

 

Chapter 3 Assignment: Creating an Infographic

 

Additional Resources

 

 

REFERENCE
Schnorr, Richert. NYPL by the Numbers. "2012 Annual Report." NYPL.org. 2012. Accessed 22 May, 2020.














					
		
					

						

							

								
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TPW: Technical & Professional Writing Copyright © 2023 by Will Fleming is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.