Use this Audience Profile Sheet to help you identify characteristics of your audience:
Audience Identity and Needs
Primary reader(s):
Secondary reader(s):
Relationship:
Intended use of document:
Prior knowledge about this topic:
Additional information needed:
Possible questions:
1.
2.
3.
Audience’s Attitude and Personality
Attitude toward topic:
Possible objections:
Probable attitude toward me/this writer:
People most affected by this document:
Probable reactions to this document:
Risk of alienating anyone:
Audience’s Expectations
Reason for document:
Cultural context:
Acceptable length:
Material important to this audience:
Most useful arrangement of information:
Tone:
Intended effect on this audience:
Due date: