Despite the unfortunate acronym, CRAP is familiar to any graphic designer, and it should be familiar to writers as well. It originated with the influential designer and writer Robin Williams; she now regrets the acronym but not the ideas behind it. I. C is for Contrast: Use difference to draw readers’ eyes to and through your … Continue reading 11.4 Concept 3: Make Your Publication More Inviting Using Basic Principles of Readability: CRAP