Chapter 28: Networking

“Communication—the human connection—is the key to personal and career success.”

– Paul J. Meyer

In the context of career development, networking is the process by which people build relationships with one another for the purpose of helping one another achieve professional goals. Within your social networks, you can access their social capital to relay job related information, provide references, and advocate to employers.

The following video emphasizes the “network gap” and how to expand “social capital” stock to enhance access to new peer, mentor, and professional networks to blaze career pathways.

Video: Advancing Adult Careers: How the power of networking can help underresourced communities

When you “network,” you exchange information.

• You may share business cards, résumés, cover letters, job-seeking strategies, leads about open jobs, information about companies and organizations, and information about a specific field.
• You might also share information about meet-up groups, conferences, special events, technology tools, and social media.
• You might also solicit job “headhunters,” career counselors, career centers, career coaches, an alumni association, family members, friends, acquaintances, and vendors.

Networking can occur anywhere and at any time. In fact, your network expands with each new relationship you establish. And the networking strategies you can employ are nearly limitless. With imagination and ingenuity, your networking can be highly successful.

Strategies for Networking

We live in a social world. Almost everywhere you go and anything you do professionally involves connecting with people. It stands to reason that finding a new job and advancing your career entails building relationships with people. Truly, the most effective way to find a new job is to network, network, and network some more.

Once you acknowledge the value of networking, the challenge is figuring out how to do it. What is your first step? Whom do you contact? What do you say? How long will it take? Where do you concentrate efforts? How do you know if your investments will pay off?

For every question you may ask, a range of strategies can be used. Begin exploring your possibilities by viewing the following energizing video, Networking Tips for College Students and Young People, by Hank Blank. He recommends the following modern and no-nonsense strategies:

1. Hope is not a plan. You need a plan of action to achieve your networking goals.
2. Keenly focus your activities on getting a job. Use all tools available to you.
3. You need business cards. No ifs, ands, or buts.
4. Attend networking events. Most of them offer student rates.
5. Master Linkedin because that is what human resource departments use. Post updates.
6. Think of your parents’ friends as databases. Leverage their knowledge and their willingness to help you.
7. Create the world you want to live in in the future by creating it today through your networking activity. These are the times to live in a world of “this is how I can help.”

Video: Networking Tips for College Students and Young People, Hank Blank

Networking for Introverts

Cultivating networks can be a challenge for introverts, which can feel transactional and uncomfortable. For introverts, “one genuine new relationship is worth a fistful of business cards” (Susan Cain, Manifesto for Introverts). If you think of it as helping others, then it’s easier to receive or ask for help later.

Video: Susan Cain Shares 5 Secrets to Building a Career & Networking as an Introvert

International Student Series: Finding Work Using Your Networks

If you are an international student, or perhaps if English is not your native language, this video may especially appeal to you. It focuses on the importance of networking when looking for jobs and keeping an open mind.  Starting with just talking to people can help you move from casual work to full-time employment.

Video: International Student Series: Finding Work Using Your Networks

. . . And More Strategies

Know What You Need

It is important to know what you need, what help is available, and be willing to ask for it. What resources are offered through your college/university? Does the campus career center offer advising and support to students?

Strategies at College

• Get to know your professors: Communicating with instructors is a valuable way to learn about a career and also get letters of reference if and when needed for a job. Professors can also give you leads on job openings, internships, and research possibilities. Most instructors will readily share information and insights with you such as the unwritten roles and rules of a particular profession or industry and how to proceed in a job search. Find a team of mentors because one person can not do all the things that students need.
• Check with your college’s alumni office: You may find that some alumni are affiliated with your field of interest and can give you the “inside scoop.” Alumni working in careers are helpful for exploring career paths and choices.
• Check with classmates: Classmates may or may not share your major, but any of them may have leads that could help you. Peer mentoring networks can benefit from experiences, knowledge, and emotional connections. Sharing information around career searches expands on the expertise. You could be just one conversation away from a good lead.

Strategies at Work

• Join professional organizations: You can meet many influential people at local and national meetings and events of professional and volunteer organizations. Learn about these organizations. See if they have membership discounts for students or student chapters. Once you are a member, you may have access to membership lists, which can give you prospective access to many new people to network with.
• Volunteer: Volunteering is an excellent way to meet new people who can help you develop your career, even if the organization you are volunteering with is not in your field. Just by working alongside others and working toward common goals, you build relationships that may later serve you in unforeseen and helpful ways.
• Get an internship: Many organizations offer internship positions to college students. Some of these positions are paid, but often they are not. Paid or not, you gain experience relevant to your career, and you potentially make many new contacts. Check CollegeRecruiter.com and internships.com for key resources.
• Get a part-time job: Working full-time may be your ultimate goal, but you may want to fill in some cracks or crevices by working in a part-time job. Invariably you will meet people who can feasibly help with your networking goals. And you can gain good experience along the way, which can also be noted on your résumé. Check your college career center website. Many have online job boards for full and part-time employment.
• Join a job club: Your career interests may be shared by many others who have organized a club, which can be online or in person. If you don’t find an existing club, consider starting one.
• Attend networking events: There are innumerable professional networking events taking place around the world and also online. Find them listed in magazines, community calendars, newspapers, journals, and at the websites of companies, organizations, and associations.
• Conduct informational interviews: You may initiate contact with people in your chosen field who can tell you about their experiences of entering the field and thriving in it. Many websites have guidance on how to plan and conduct these interviews.

Strategies at Home and Beyond

• Use social media: Build your online network. Pick a social media platform (LinkedIn, Twitter, Facebook, Instagram) that is popular in your industry and works with your schedule. Follow companies and people who work at those companies, recruiters, industry leaders, and career coaches. Find relevant hashtags to track job openings and internships. Do research on trends, news, and successes. Keep your communication ultra-professional at these sites. Realize that social media is public and inappropriate posts, sharing, and commenting could cost you an opportunity and damage your career.
• Ask family members and friends, coworkers, and acquaintances for referrals: Do they know others who might help you? You can start with the question “Who else should I be talking to?”
• Use business cards or networking cards: A printed business card can be an essential tool to help your contacts remember you. Creativity can help in this regard, too. Students often design cards themselves using free online templates and either hand print them or print them on a home printer.

Activity: Networking for Career Development

Objectives

• Examine five strategies for obtaining and engaging with networking contacts
• Develop relationships with new contacts to enhance your career

Instructions

• Find information about five companies or people in your field of interest and follow them on Twitter.
• Research which social media platform is popular in the field of interest you are currently interested in and find leaders and experts in that field who are good models for how to interact with the audience of that platform. Be thoughtful about creating an account. Remember that these accounts will be highly searchable for a long time. What, how, and when you post matters, which may enhance (or hurt) your career.
• Find names of three people who interest you (peruse magazine articles, online sites, or other resources), and write an email to them explaining your interests and any requests for information. Avoid asking questions about information that can be found online. Ask questions that show your diligence and interest in the organization and build on information already gathered.
• Sign up for newsletters from two professional organizations in a field you want to know more about.
• Find and attend one in-person or online event within a month.
• Now write about this experience on one of your social media sites.
• Keep your communication on social media positive. It’s poor form to attack or bully someone that may have regretful consequences. If you disagree with someone, do so respectfully.

Sources for Developing Professional Networks

The bottom line with developing professional networks is to cull information from as many sources as possible and use that information in creative ways to advance your career opportunities. The strategies listed in the section above provide you with a comprehensive set of suggestions. Below is a summary of sources you can use to network your way to career success:

• Meet-up groups
• Conferences
• Special events
• Technology tools
• Social media
• Career centers
• Alumni associations
• Professional organizations
• Volunteer organizations
• Internships
• Part-time job
• Job club
• Networking events
• Magazine articles
• Websites
• Career coaches
• Headhunters
• Career counselors
• Family members
• Friends
• Coworkers
• Vendors
• College professors
• Advisers
• Classmates
• Administrators
• Coaches
• Guest speakers