8.2 Other considerations: audience

When creating graphics, it is very important to keep your audience in mind. This relates not just to the content you share but also how that content appears on the page. Are you aware, for instance, that the same color has different meanings across various cultures? Take a look at the graphic below and notice how the color red means something very different across culture. Similar differences exist across cultures with other colors, as well, so be aware that the choices you make in colors for your graphics may communicate ideas you do not actually intend.

Figure 1: Meanings of the color red around the world

Map showing different meanings of the color red around the world. In North America, red is associated with "power, passion, or danger." In Central America, "religion"; in South Africa, "mourning"; in India, "purity"; and in China, "happiness or luck."

Chapter Attribution Information

This chapter was derived by Annemarie Hamlin, Chris Rubio, and Michele DeSilva, Central Oregon Community College, from Online Technical Writing by David McMurrey – CC: BY 4.0


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Technical Writing Copyright © 2017 by Allison Gross, Annemarie Hamlin, Billy Merck, Chris Rubio, Jodi Naas, Megan Savage, and Michele DeSilva is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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