3.7 Infographic Example

The New York Public Library’s (NYPL) 2012 annual report infographic is a stellar example of using select information to build a compelling narrative that communicates the right message to its audience. Two crucial pieces of data (18 million total library visits in 2012 and an increase in total visits of 12 percent from 2008) are featured prominently to tell the story of an organization serving more people than ever in recent history.

New York Public Library annual report

The New York Public Library’s 2012 annual report infographic, created by Richert Schnorr

NYPL emphasizes these two key pieces of data by making them larger than the rest of the text and placing them near the top of the infographic. The additional data included below, including the increase in visitors over time and the distribution of visitors among different locations, provides added context to support the main data points.


Additional Resources



Schnorr, R. (2012). "NYPL by the Numbers." 2012 Annual Report." NYPL.org. Accessed 22 May, 2019.


Friedenthal, Andrew. “4 Steps to Creating Infographics.” Softwareadvice.com. 25 April, 2017. Accessed 7 July, 2020.


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Technical Writing at LBCC Copyright © 2020 by Will Fleming is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.